Just for fun packaging
The objective of packaging is to attract the consumer to it, with product related imagery and relevant information that is likely to persuade them to make a purchase. There is some packaging out there however that seems to just be designed for the amusement of others which is more likely to cause a consumer to purchase it.
Image from Pentagram
This squid soap would definitely attract children to the product, it can double up as a bath toy and certainly be kept as one after it is finished. The bright colour and fun typography give this packaging a great sense of character.
Image from Germanium
This packaging contains massaging body soap, it is a startling piece of packaging purely because there is nothing else like it around and it contains a certain amount of indecency. This packaging is likely to turn heads and attract consumers despite being essential weird.