Whether it's an engagement ring from Tiffany or a cute little necklace from Etsy, the packaging is important. Jewellery is something special, to be treasured and worn so the unwrapping experience needs to be just as wonderful.
Cute little flourishes like twine, decoration or a trinket can make all the difference. Especially if it's handmade or vintage - the hand wrapped touches add an extra sparkle to the whole experience.
Having several different elements to the packaging all brought together by a single running theme - for example the Tiffany blue with the white ribbon. This gives the impression of luxury and quality as well as elongating the unwrapping process making it even more special.
Simple cardboard packaging is functional and can look incredibly beautiful, especially with things such as vintage jewellery. These labels look great and are decorated simply and beautifully.