Glow In The Dark Packaging; The New Trend For Drinks.
It's so genius that it's a wonder no one thought of it before. Glow in the dark packaging should be huge; especially for alcoholic drinks manufacturers. It means, that in a dark club, and when it's more effort to stand than to choose from a selection of drinks, it is now easy to see what's on offer. Not only in a practical sense is this good; when glow-in-the dark design is used tastefully it looks sleek and glamorous; the idea has even been adopted by luxurious champagne brand Dom Perignon.
Packaging can now fit into the ecletctic world of clubs.